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Digital Pyjamas
Pyjama Days
PAID SEARCH
It’s transparent, it’s fast and it’s the difference between profit and loss for many businesses.
Nothing beats people actually telling you what they're looking for in their engine searches.
Millions of metrics, oodles of data, no limits to trialling and experimentation.
Paid Search is the definitive channel for scientific marketing and for this reason alone we love it!
Our specialism from the very beginning. PPC is at the core of what we do. We have our heads stuck in accounts everyday!
PAID SOCIAL
It’s not just about fluffy words and filtered images. Rather targeting audiences, building customer journeys and giving people a good reason to visit your site and make a purchase or enquire is what counts in Paid Social.
We focus on delivering measurable results through Paid Social using strategies designed to meet objectives.
Advertising on social platforms is as transparent and traceable as any other digital channel. We use our mathematical and data heavy methodology to deliver consistent and scale-able performance.
ANALYTICS
Gathering, analysing and utilising business data is what separates you from your competitors and what separates us from ours.
Every touch point online provides calculated insights which can be turned into strategical gains against target objectives i.e. a purchase or a lead.
Your data really is a goldmine.
Our tool of choice ? Google Analytics (GA). It's accessible, holistic and intelligible.
Know it or not, it’s the best for many businesses.
PROGRAMMATIC
Simply put the purchase of media inventory based on audience focused factors using automated technology.
Who doesn’t want their ad to reach a highly targeted and specific audience – automatically?!
Programmatic allows the tailoring of specific messages to various individuals across a variety of devices in real-time.
You can concentrate on your most advantageous target audience based on accurate data.
LINKEDIN ADS
80% of Business to Business (B2B) leads come from LinkedIn. The ability to reach target industries, job roles, seniority, company names and much more allow advertisers to almost directly engage with that person they’ve been trying to get in front of for ages!
In addition showcasing a variety of ad types i.e. image ads, video ads, lead generation ads and sponsored InMail ads means you’ll be seen again and again!
We ensure you're not only seen but read, heard and interacted with too!
AMAZON ADS
“Google has search data, and Facebook knows interest levels, but Amazon has real power because it knows what people are buying and how they’re doing it,” says Shareen Pathak in Digiday.
Amazon ads are a no brainer for most retail businesses. Similar Google search Amazon's own search engine shows results in the form of sponsored posts i.e. Amazon ads.
With a variety of formats including: headline search ads and product display ads it's not a question of why advertise on Amazon but when.
ABOUT US
There are three of us, Kirin, Al and Izzy. We've all worked in digital agencies and within online businesses either as digital marketers or developers.
We were raised on the Internet, either starting out on dial up and AOL or waiting for the HTML version of 'TheFacebook' as it was known back in the day to load on our Sony Ericcson's.
We started Digital Pyjamas in 2015, not because there was a need for another digital marketing agency in the world but simply because we did great work for one client and that led to another and then another.
Today, we're so grateful for the clients we serve. We're so incredibly fortunate to spend most days in our pyjamas, behind a screen managing advertising accounts.
This gratitude drives us to do great work, that and not having to iron our shirts!
WHY US
We listen - and we're curious, you know your business better than anyone, we'll only be great once we leverage off your knowledge. We're listening all the time!
We speak - we don't call ourselves an extension of your business for no reason! We'll be talking all the time, ideally face-to-face with cake!
We use tech - we have our own tech and IP, it's bespoke to meet the individual online needs of our clients. We're not off the rack, ready-made and that's what makes our results extraordinary.
We're unbiased - We arrange a flat fee with our clients and don't work on commission. Our only incentive is results and a long term relationship.
No monthly contracts - we don't tie you into lengthy contracts, just a 30 day rolling contract. You work with us because you want to, not because you have to.
We treat your money as if it were our money.
Grow Your Business For More
Meet The Team
Kirin
Account Manager
A tea loving, cake eating, Internet marketer. Kirin's innate curiosity and sugar addiction make for fun and productive meetings.
Don't be surprised if she asks you a series of unrelated questions - very quickly!
Al
Developer
Not one for small talk or much eye contact, Al's obsession for video games and code is a real concern for his loved ones. He says he has an 'online' family!
He always has his headphones on!
Izzy
Account Manager
A tech loving fitness fanatic, when Izzy isn't working she's busy logging her physical activity, measuring her skeletal muscle and bone mass!
Thankfully her passion for stats pays off in accounts.
Our Clients & Partners
